CAMPAIGN INTRODUCTION
Get ready for a Christmas season filled with presents, laughs, and newfound friends! Introducing Common Threads, your ticket to forging heartwarming connections this holiday season.
Whenever you purchase a gift—whether it be for yourself, a friend, or a family member—you get a special holiday card as our gift to you! This is where the magic begins. Scan our QR code and enter your unique code to access your personal questionnaire. We’ll pair you up with someone who’s practically your soulmate, right in your area. Write a heartfelt message on your card and hand it over to one of our sales associates at any store. We’ll take it from there, and you’ll receive your match’s personal letter to you before the merriest day of the year!
CREATIVE BRIEF
For this project, I created a holiday marketing campaign for Urban Outfitters. The Common Threads marketing campaign is meant to align with Urban Outfitters’ mission, as it encourages meaningful connections among customers and reflects the brand’s commitment to creating a greater community experience. This campaign could be executed through the online platform, social media, and physical stores, supporting further brand engagement with customers.
