CAMPAIGN INTRODUCTION
It's buy one, plant one at Terrain this season! Introducing Roots of the Future, a Terrain campaign focused on making the world a greener place. Terrain is devoted to the environment, so we're teaming up with the Nature Conservancy to turn the tide against deforestation through the expansion of forests worldwide.
For every piece of furniture purchased, a tree will be planted. Big change starts small, one that you can be a part of! Come into one of our stores and help plant the seeds of change and growth for a greener future.
CREATIVE BRIEF
For this project, I created a social media marketing campaign called Roots of the Future for the brand Terrain. Roots of the Future embodies the aesthetic of Terrain, while enforcing the values and mission of the brand. With the use of natural, whimsical landscapes and dainty, elegant typefaces, the visual aesthetic aligns with the brand identity of Terrain. Moreover, Terrain has previously partnered with The Nature Conservancy in efforts to stop deforestation and continues to partner with various non-profits to fight for a greener future.
